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Portage / Kalamazoo
6054 Lovers Lane
Portage, MI 49002
Phone: (269) 324-0040
FAX: (269) 324-0042
sales@allegraportage.com
Hours:
Monday - Friday
8:00 am - 5:00 pm
Lobby 8:00 am - 4:00 pm
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Our Mission:
To Enhance the Value
of the Businesses we
Serve by Providing the
Highest Quality Business
Communication
Materials in the Smallest
Amount of Time
Possible at a Fair Price. |
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Business Cards
Stationery
Brochures
Envelopes
Newsletters
Booklets
Notepads
Pens
Apparel / Logo Wear
Postcards
Mailers
Invitations / Announcements
Large Format Posters Banners
Manuals
Magazines
Directories
Color Copies
Custom Printing
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Welcome to Allegra
Marketing > Print > Mail
Business Marketing Materials that get results
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BLOG
Follow us to get the latest industry news and
current information on Allegra services
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Author: |
portage |
Created: |
4/7/2010 7:37 AM |
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This Blog has been posted to inform you about current print and marketing industry issues, products, services, news, and trends. Please follow our feed anytime, or check in with us regularly to find information regarding offset, digital, or inkjet printing. We also discuss current promotional product trends, as well as updates to the quickly changing large format industry. We encourage feedback, comments, and links as well. |
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Data Driven |
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By portage on
8/11/2010 1:34 PM
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Data driven versus product or service driven marketing is fast becoming the norm for marketers. The question today in marketing is not about how good your offer is, but rather the strength of the data coupled with your offer, and used throughout your marketing plan.
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SMB Marketing |
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By portage on
6/2/2010 8:07 PM
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Small and Medium Business Marketing (or SMB marketing) is one of the fastest growing micro-sectors in the US economy today. The trouble is that single business owners usually are experts in their own field, and not necessarily experts in marketing their own businesses... let alone having the time to develop and execute a quality plan.
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2010 Marketing Techniques |
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By portage on
4/16/2010 3:55 PM
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With the explosion of information and connectivity in the last couple of years, the duties of our marketing people have been flipped upside down. There are at least 5 new avenues of marketing available today that were not available as little as 3 years ago. So how do we wade through all of these options, and still effectively market our companies?
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Allergic to Soy? |
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By portage on
4/13/2010 1:54 PM
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With the increasing awareness of people allergic to soy products, the printing ink and toner industry is showing more demand for vegetable based products. Vegetable based products also contain low or no VOCs (Volatile Organic Compounds) similar to soy based products, but with a different natural base oil as the primary ingredient. According to Suite101.com (http://allergies.suite101.com/article.cfm/allergic_to_soy) some people are noticing itchy fingers from touching materials such as newspapers printed with soy based inks. Similarly, people with tattoos comprised of soy based ink have complained of long-term itching as well. Don't hesitate to request information from your print provider about the inks that they are using on your products, or if they have alternatives available.
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Allegra Provides Green Print Everyday |
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By portage on
4/7/2010 8:10 AM
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Did you know that Allegra utilizes many green printing priciples in everyday practice? From non-VOC inks to digital printing, to recycled papers, we are doing our part to decrease our carbon footprint, and help you do the same in the process.
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We specialize in helping small to medium size businesses communicate with their clients through the use of physical materials. We utilize offset, digital, and inkjet printing to produce a wide array of items that can assist you in relaying consistent messages to your customers. Whether it’s print, data, mail, display, or response tracking, we have many services that can help you reach your business goals today.
When you need effective print or graphic communications, trust Allegra to design and build your best solution. We offer proven expertise coupled with the speed and flexibility of advanced printing technology and equipment. This allows us to help you optimize your project through a full range of services – from concept, to cost control, to delivery.
Build a relationship with us, and you’ll discover the capabilities of a full-service provider, with the quality and highly responsive service of a partner you can rely on, time and again. We’re your connection to the future of print communications. That is why the printer with the most choices… is the printer of choice!
How can Allegra serve you today? |
__________NEW__________
Ask us about Response Based Marketing technology today using Personalized URL's (or PURLs). This technology provides a method for immediate customer response to direct marketing, immediate lead generation to salespeople or staff, fully trackable and measureable results, and best of all... increased ROI from conversions to sales!
CLICK HERE NOW TO SEE HOW IT WORKS!
For more information, please call Brian Kaufman at 269-324-0040 ext. 15, or via email at sales@allegraportage.com.
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